Secondary Teachers extension guides for The Pack pack
Art, Design & Technology
Junior Secondary Unit 1: Visual Arts – My Personal Packages
In this unit, students use their own lives as the basis for their research, developing ideas/concepts that use both the collage technique and a range of mediums within a personal package concept.
Junior Secondary Unit 2: Visual Communication – A Drink Package for Two
Through problem solving and designing a beverage package they learn basic orthogonal drawing
Middle Secondary Unit 3; Design, Creativity & Technology & Visual Arts – The Perfect Package
It is the intention that this unit be used in one or both of the Visual Arts and Design and Creativity and Technology areas. Packaging designs from Australian and Asian cultures and from past and present contexts – are investigated and the design brief and design process is explored
Middle Secondary Unit 4: Design, Creativity & Technology – Food – Tucker Packs
In this unit students are introduced to knowledge and skill for safe and hygienic work practices, food preparation techniques and innovative food packaging design in order to build knowledge about the process of designing a solution and developing skills in imaginative abilities through food and technology design.
Unit 1: Fair Dinkum?? Decoding Messages in Packaging Literacy – Persuasive Language Utilised in Product Promotion
This unit of work has been designed to equip ESL students with the necessary skills for the VCE ESL Writing Task – analysis of topical issues, persuasive language devices and practice in expressing their own point of view.
Unit 2: Symbols, Naming and Graphics on Packaging
This unit of work provides an excellent opportunity for students with low levels of English language to show their prowess at recognising universally used graphics and symbols, and to learn how to glean information about the contents of the package if they are concealed
Unit 3: Decoding Labels – Unpacking Packaging Literacy
This unit of work is intended to de-mystify the labelling on packaging, and give some background to the on-going changes to mandatory labelling of goods in Australia.
Unit 4: An ESL Companion to the Big Cards and Activity Cards from The Pack pack
This companion for Teachers and Students to the Big Cards and Activity Cards that can be used as an adjunct to it and provide the basis for oral discussions, individual research activities and written responses.
Junior Secondary Unit 1: Food for Thought
This unit enables students to explore where food is produced and how it reaches their table.
Junior Secondary Unit 2: Unpack the Packaging
The purpose of this unit is to examine the nature of packaging in use today.
Middle Secondary Unit 3: The Stream of Consciousness
Litter is the most visible form of pollution. It may be convenient to blame the increased litter in our waterways and environment on the packaging in our lives but is it really packaging to blame? What role does human behaviour and responsibility play?
Middle Secondary Unit 4: The Four R’s – Reduce, Re-use, Recycle and Redesign
Spatial change over time is a key concept in Geography.In this unit demographic and social change is investigated to learn how it influences the packaging of consumer goods.
Unit 1: Values and Packaging – I don’t get it!
Neither packaging nor values reside in the forefront of our consciousness. But if we bring our values into the foreground of our consciousness, we will see that our values and our response to packaging are dynamically linked.
Unit 2: Packaging my family
In this unit students will be actively investigating issues of packaging in their home environment.
Unit 3: What’s on the pack?
In this unit students explore the link between values and language then apply this understanding to the printed material found on packages.
Unit 4: Worldview, the environment and packaging
How we respond to environmental issues will depend on those aspects of our worldview that focus on our material world and our relation to it.
Marketing Case Studies
If the average person takes 2.6 seconds to make a purchasing choice and sees 1200 ads a day, the last ad the brand owner wants them to see is theirs and that last ad is the packaging.
There is an old saying "You can lead a horse to water but you can't make it drink". Most marketers would disagree with that. Get your marketing right and the horse should be gulping the water straight away.
Getting your marketing right, however, is rarely easy, especially if you don't have the budget to create big media campaigns.
Whether you are a marketer, brand owner, research and developer or a designer, you've got to know your marketing P's to produce sales.
Most students studying marketing however, forget one of the most major P's of all - Packaging. They may assume that this is the area the designer will take care of. However, packaging development requires substantial teamwork from a wide variety of people across the entire supply chain.
This booklet has been put together to assist students and teachers understand the role of packaging in the marketing context. A series of news articles have been reproduced with the permission of PKN magazine and student activities written to accompany each one. A small number of companies have also contributed their own case studies relating to their packaging and marketing schemes.
The Packaging Council of Australia (PCA), would like to thank PKN magazine for their assistance in reproducing their articles and the companies who have agreed to have their products discussed here. Also a special thank you to Commerce teacher, Alan Wharton from Caulfield Grammar School, who kindly offered to review some of my activities for this booklet during the very busy Year 12 exams.