Carter Holt Harvey Sustainability Award

Gold

Award Criteria

Judges acknowledged the challenge and the courage required to reinvent or create a product in line with sustainability considerations relevant to the future, while maintaining brand values and consolidating the past. Mindful of the quite specific criteria here, the Judges were impressed by the magnitude of the effort made and the resultant ease with which consumers can make behavioural change.

Pack Title

Omo and Surf Small & Mighty

Company

The Le Mac Australia Group & VIP Packaging

Packaging Component Manufacturer

Bottle - VIP Packaging, Cap & Drainback Spout - Designed Mouldings, Label – The Le Mac Australia Group

Packaging Designer Functional

Unilever Design with adaptations by VIP Packaging

Packaging Designer Graphic

How Graphic Design Pty Ltd - Gill Allan (OMO), Scarlet Design Group - Zillah Dunton (Surf)

Package Owner

Unilever Australasia

Comments

This win demonstrates a significant and courageous advance created by the packaging. Omo and Surf Small & Mighty have redefined an entire sector. Removing all existing large plastic containers and replacing them in one strike with a totally different solution has not only changed the category and its presentation, but the achievement in terms of sustainability is truly impressive. The redesigned Omo Small & Mighty has produced a staggering 82 tonne saving in plastics usage per annum, 32 tonnes less material in landfill, and environmental savings from materials use, manufacturing, transport, and recycling. Finally, this pack encourages responsible environmental behaviour by the consumer, and makes their change to greener alternatives effortless.