A product can be transposed into a foreign market or it can meet the greater challenge of being developed specifically for an overseas market. The Judges acknowledged the latter is the greater feat, as is recognised here for the combination of risk and attention to detail required to create these new opportunities.
Pack Title
Kez’s Free & Burgundy Retail Range
Company
Brandism Pty Ltd
Packaging Component Manufacturer
Mayor Packaging
Packaging Designer Graphic
Brandism Pty Ltd
Package Owner
Kez’s Kitchen
Comments
The principal objective of the redevelopment of the Kez’s brand was to attract a larger audience of consumers. Both the ‘Free’ and ‘Burgundy’ ranges now feature a single colour background, outstanding product photography and text translation into multiple languages (Chinese, Japanese, Arabic and English) to ensure ready acceptance of the product in all target export markets. The two ranges create a linked family story, now with greatly improved brand recognition and on-shelf impact.
