Fresh Food & Table Read “In The Fridge” Award – Sponsored by The Packaging Shop
Award Criteria
In this new Award, the Judges sought to encourage thinking that displays the high degree of design awareness required to attract success in the freezer/fridge environment - an important combination of shelf appeal, innovation and effortless uptake by the consumer.
Pack Title
McCain Healthy Choice - Snap Pack (Twin)
Company
Carter Holt Harvey
Packaging Component Manufacturer
Carter Holt Harvey
Packaging Designer Functional
Carter Holt Harvey - The Solution Centre
Packaging Designer Graphic
Pinpoint Design Group Pty Ltd
Package Owner
McCain Foods Australia Pty Ltd
Comments
This compact package contains two meals in one in a neat twin-pack that can be store defficiently in the freezer. The innovative pack structure snaps in half to allow one serve at a time to be used. The cardboard outer box zips in half to allow the interior tray to easily snap in two. Unlike other multi-packs on shelf, this one allows the user to discard the corresponding section of the box as each portion is used, eliminating half empty cartons that take up valuable freezer space. At point of sale, this twin pack requires the same shelf real estate as a single serve pack, making it easy to stack as well as giving a value perception on shelf. The cardboard outer also delivers outstanding branding and display. Fresh colours and appetising imagery are rendered in five inks with a UV varnish. The cardboard outer is 100% recyclable, and made from sustainably grown plantation timber.
