The Judges sought to reward a striking achievement in brand value
created primarily through packaging. This award recognises an existing
or new brand that has been enhanced or designed to deliver brand
advantage; where the medium is the message.
Pack Title
Kez's Free & Burgundy Retail Range
Company
Brandism Pty Ltd
Packaging Component Manufacturer
Mayor Packaging
Packaging Designer Graphic
Brandism Pty Ltd
Package Owner
Kez's Kitchen
Comments
This redesign has delivered a dramatic lift in sales and created a truly coherent range statement, linking packs successfully even across the two sister ranges. The improvement upon the previous designs is outstanding. The logo is strong and graphics support the brand story solidly through singular use of colour and repetition and placement of excellent photography. Graphics are clear, uncluttered and easy to identify. The matte finish of the packs helps the legibility of the packs by eliminating flare and giving a rich, flat colour surface that contrasts well with the metallic gold highlights. This packaging makeover allows for a premium product positioning and ensures a successful reception in export markets.
