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The Judges congratulate all the successful recipients of awards in the 2008 Australian Packaging Awards.
We would also like to congratulate all entrants for the efforts put in over the past 12 months which resulted in a display of very appealing packs. We have seen some clever and inventive design work with original and imaginative graphics. Quality and technical advances have been very evident, particularly with print.
This year there was a realignment of categories to better reflect the irrelevance to changing markets and consumerism; these included a move towards fresh and table ready catering, the awareness of health care and sustainability. In all, a reduction of categories over previous years but categories with more relevance to the packaging industries needs.
An increasing consciousness towards sustainability and environmental impact was given to judging in all categories as per the PCA platform.This did have a bearing on the outcome of some awards as it was very evident that these issues were a major platform and brief for many companies to ensure a different outcome for their redesign, marketing and manufacturing briefs. This was particularly evident with the “Best of Show.” OMO Small & Mighty is a successful product range which was completely restructured technically and usage wise for the market: a courageous move to be placed in front of consumers.
Following the PCA Boards review of package eligibility with regard to Australian/International content, clarification of this issue has resulted in Australian initiative and influence being rewarded with confidence.
As mentioned in my report last year, the process of judging would be more meaningful and avoid potential disappointment if entrants could précis the points that would justify claims in the appropriate place on the entry form. Trying to extract these points from multi-page marketing statements can result in missed opportunities as well as being very time consuming during the judging process.
Many entries this year have been incomplete in as much as they have been components rather than completely assembled packs. This denied the Judges a perspective of how the packs work and present themselves to the market. It wasn’t possible to observe all the technology,component recyclability, functionality and various other criteria for which the various category descriptions require. In many instances the inclusion of product enhances the presentation, particularly when the product is visibly part of the final appearance of the package.
On behalf of all the Judges, I would like to thank our new Awards Manager, Jessica Brodie. Jess took over the awards mid way through the process without any previous experience and organised the venue, layout and judging support in a most efficient manner. Her professional support during the judging was much appreciated.
My personal thanks go to the panel of Judges who bring a broad range of experience across the packaging design, technical, environmental and developmental disciplines required to assess and make the judging and rewarding of Australian packaging meaningful. The team this year was the same as for 2007, so we had a very cohesive and functional group.
Finally, I would like to thank all the category sponsors who make the Australian Packaging Awards possible.
– Bill Seppelt
Senior Judge
2008 Australian Packaging Awards
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