In this Award, the Judges acknowledged the challenge of creating the visual excellence that has been achieved while also complying with necessary, and often hard to achieve, mandatory labelling requirements.
Pack Title
Coffex Liquid Luxuries
Company
Brandism Pty Ltd
Packaging Component Manufacturer
Maltra Foods, Labelmakers
Packaging Designer Functional
Maltra Foods
Packaging Designer Graphic
Brandism Pty Ltd
Package Owner
Coffex Coffee
Comments
This pack appears beautifully uncluttered and relaxed in its luxury. And yet all mandatory detail is effortlessly accommodated with style. Making a polished, premium statement, this well-defined design has a sharp, high-end appeal. It gives clear brand and variant identification with fabulous photography to illustrate the product type, linking the packs across the range. The colours are subtle and distinctively different - a metallic look lifts the range at point of sale and although the metallised stock is renowned for a high degree of difficulty with registration, the print execution is handled extremely well.This is a great example of expert label design used to dress an ordinary container extraordinarily well. A spectacular result.
