Chocolates for a Special Occasion
Sponsored by Dalton
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Chocolates for a Special Occasion |
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GOLD
Award CriteriaFor the entry that best created and designed a chocolate pack for a special occasion and target market of choice, whilst meeting all requirements of the brief.
Student Name
Wil Morgan
Institution
University of South Australia, SA
Name of Entry
Locked Groove Chocolate Records
Using vinyl records as inspiration, Wil has created an innovative range of chocolate packaging targeted to music lovers. He has cleverly allowed the images on the front of the package to“do the selling” of the product, and has used embossing and foiling to allow the consumer to connect with the product. Through his chosen Dalton stock, Wil has researched the requirements for packaging a food based product – chocolate –and the manufacturing requirements. Locked Groove Chocolate Records is an imaginative and market appropriate design that has met all elements of the brief to a very high standard.
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