Colorpak Export Award

Award Criteria

This Award recognises an Australian company achieving export business opportunities with the use of packaging specifically designed and developed for the export market.

Entry Submitted By

Instant Rockstar

Package Title

Instant Rockstar

Package Component Manufacturer

CBA Mouldings

Package Designer Functional

Phil Schlemme, Ignacios Ramirez

Package Designer Graphic

Phil Schlemme

Package Owner

IRS

Comments

Making an impact overseas can be a challenge, considering the breadth of product on offer in foreign markets. But Australian companies continue to break through with quality products and confident packaging. This range is assertive and engaging and the clear and consistent branding offers a tangible attraction to new buyers. Providing labelling text translations for no less than eight countries shows a clear determination to remove any barriers to acceptance, and allow the product itself to connect with new markets abroad. Meanwhile each label also proudly carries its very own icon of Australian origin. The novel moulded star-shape in the lid and base of the tubs, allows the products to be stacked, interlocking them with consistent label position to the front. All of the packs are made with 100% recycled post-industrial plastics.