MWV Family of Packages Award

Award Criteria

This Award recognises the special association between a brand family. It was to be presented to two or more products designed to convey a common brand image over a range of products and or sizes.

Entry Submitted By

Kez’s Kitchen

Package Title

Kez’s Retail Range

Package Component Manufacturer

Mayor Packaging, Westbury Packaging

Package Designer Functional

Brandism Pty Ltd

Package Designer Graphic

Brandism Pty Ltd

Package Owner

Kez’s Kitchen

Comments

Kez has achieved a remarkable feat - connection not only across different substrates, shapes, sizes but even across sub-ranges. The brevity and silhouette of the Kez logo makes it an instant link wherever it is placed across this diverse group of products, packs, sizes and substrates. The powerful use of red and white allows the brand to live clearly and yet be remarkably adaptable. Whether on a white background or red, on stripes or individual portion packs with clear windows, the family link is unmistakable and proves that slavish replication of all graphic elements is not the only way to link a brand and build a brand story across a family of packs.