Avery Dennison Beverage Award
This Award is for all liquid beverages (alcoholic & non alcoholic) and will be judged on aesthetics, functionality, visual impact and presentation appropriateness to the market segment.
Entry Submitted By
Outerspace Design Group and Heinz Australia
Golden Circle Chilled Juice Bottle
Package Component Manufacturer
Bottle: Plaspak; Closure: VIP Closures; Label: Labelmakers Group
Package Designer Functional
Outerspace Design Group – Michael Grima, Troy Nyssen and Andrew Kellock
Package Designer Graphic
Acorn Brand Design
The Award criteria are ticked off with ease here... Aesthetics: the pack is beautiful, different, intelligent and innovative. Functionality: it’s easier to pour, easier to hold, and easier to lift. Appropriateness: an ideal pack is made more attractive and convenient for consumers by clever design. Visual impact: is delivered by its form and the ample area of the pack front available for a centrally placed label. Branding graphics: fresh and vibrant on a self-adhesive high-gloss label. Instant brand recognition follows for such a striking and unique form on-shelf. A revolutionary design guaranteed to intrigue and encourage consumer purchase.