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Avery Dennison Beverage Award

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Award Criteria

This Award is for all liquid beverages (alcoholic & non alcoholic) and will be judged on aesthetics, functionality, visual impact and presentation appropriateness to the market segment.

Entry Submitted By

Outerspace Design Group and Heinz Australia

Package Title

Golden Circle Chilled Juice Bottle

Package Component Manufacturer

Bottle: Plaspak; Closure: VIP Closures; Label: Labelmakers Group

Package Designer Functional

Outerspace Design Group – Michael Grima, Troy Nyssen and Andrew Kellock

Package Designer Graphic

Acorn Brand Design

Package Owner

Heinz Australia

Comments

The Award criteria are ticked off with ease here... Aesthetics: the pack is beautiful, different, intelligent and innovative. Functionality: it’s easier to pour, easier to hold, and easier to lift. Appropriateness: an ideal pack is made more attractive and convenient for consumers by clever design. Visual impact: is delivered by its form and the ample area of the pack front available for a centrally placed label. Branding graphics: fresh and vibrant on a self-adhesive high-gloss label. Instant brand recognition follows for such a striking and unique form on-shelf. A revolutionary design guaranteed to intrigue and encourage consumer purchase.