Award Criteria

This Award recognises outstanding achievements in packaging innovation across the full range of materials, structures, components and developments. The packaging should be enhanced by innovative design and thinking, demonstrate a significant advance in technology or material usage and should deliver significant benefit to the market place.

Entry Submitted By

Outerspace Design Group and Heinz Australia

Package Title

Golden Circle Chilled Juice Bottle

Package Component Manufacturer

Bottle: Plaspak; Closure: VIP Closures; Label: Labelmakers Group

Package Designer Functional

Outerspace Design Group – Michael Grima, Troy Nyssen and Andrew Kellock

Package Designer Graphic

Acorn Brand Design

Package Owner

Heinz Australia

Comments

This bottle innovation is a first for Australia. A completely new, elegant, streamlined design that features a central handle for easier pouring gives a smoother ‘anti-glug’ flow of liquid. The ergonomics of the shape and innovative position of the handle make it easier to lift from the shelf and more comfortable to use. The deep, symmetrical sweep of the handle continues its elegant contours down to encircle the label panel. This emphasises the graphic presentation to great advantage. The centrally placed logo and label graphics reiterate the symmetry of the pack itself, and the overall result is novel, accessible and appealing.