Colorpak Innovation Award
This Award recognises outstanding achievements in packaging innovation across the full range of materials, structures, components and developments. The packaging should be enhanced by innovative design and thinking, demonstrate a significant advance in technology or material usage and should deliver significant benefit to the market place.
Entry Submitted By
Outerspace Design Group and Heinz Australia
Golden Circle Chilled Juice Bottle
Package Component Manufacturer
Bottle: Plaspak; Closure: VIP Closures; Label: Labelmakers Group
Package Designer Functional
Outerspace Design Group – Michael Grima, Troy Nyssen and Andrew Kellock
Package Designer Graphic
Acorn Brand Design
This bottle innovation is a first for Australia. A completely new, elegant, streamlined design that features a central handle for easier pouring gives a smoother ‘anti-glug’ flow of liquid. The ergonomics of the shape and innovative position of the handle make it easier to lift from the shelf and more comfortable to use. The deep, symmetrical sweep of the handle continues its elegant contours down to encircle the label panel. This emphasises the graphic presentation to great advantage. The centrally placed logo and label graphics reiterate the symmetry of the pack itself, and the overall result is novel, accessible and appealing.