Award Criteria

This Award recognises the effort that goes into the design and manufacture of packs of fresh and/or pre-prepared food that is sold and kept in the fridge/freezer and is ready to eat without further preparation other than heating or dressing.

Entry Submitted By

Brave Communications

Package Title

SunRice Quick Cups

Package Component Manufacturer

Plastic cup: EKA PAK Co.; Sleeve: Kimpai Ltd

Package Designer Functional

Brave Communications and SunRice

Package Designer Graphic

Brave Communications

Package Owner

SunRice

Comments

This twin-pack presentation offers fresh food in a no-nonsense manner. Two tubs fit snugly into this twin pack, resulting in a compact, stable shape that stacks securely and efficiently. Wrapped in a cardboard outer, each 2-pack forms a rigid building block for point of sale and requires less shelf space. One side of the wrap remains open to display the product within, enabling customer comprehension of this new product/pack concept. Die-cut slots at the perimeter of the pack hold the tubs in place without the need for further tabs or glue. The graphics and photography are concise and appealing, and the material components separate easily for recycling.