Award Criteria

This Award was selected from one of the
Gold winning entries. It is Awarded to the student that had the most outstanding entry.
Both the mock-up and rationale were presented to an exceptional level.

Student Name

Davina Howells

Institution

LaTrobe University, Bendigo, VIC

Name of Entry

Vaporub

Comments

“VapoRub” is instantly ready to make its way onto our shelves today. Davina thought clearly about every single element of what makes an effective package design – both for the primary and secondary packaging. Her approach to the fresh imagery and change of typography is a significant improvement upon reading her justifications. She has also managed to provide an added value to consumers with the introduction of a “Button-on”. This allows the user to apply Vicks to the fabric and attach it to the desired piece of clothing. Overall this is a superb yet simple entry that displayed a very high level of innovation, convenience to consumers as well a strong rationale. An outstanding entry!