Award Criteria

The entry which displayed the best
package design for the retail market using a shrink sleeve label. The pack must be
visually appealing, have strong brand identification and stand out appeal on shelf. It
should be relevant and suitable for the chosen product category and target market.

Student Name

Siwapond Charoenphet

Institution

Sunshine Coast TAFE, QLD

Name of Entry

HQ Headquarters

Comments

“HQ Headquarters” is a new brand of Scotch Whisky targeted to the over 25 year old market. Siwapond has used the shrink sleeve labelling technique both effectively and cleverly. Graphics are applied to the entire surface of the pack displaying strong brand identification. The contents have been taken into consideration to enhance the effectiveness of the label and the overall branding. All of the mandatory requirements and advanced technical aspects of the brief were met with the rationale providing complete justification. Overall, this is an excellent result.