I> FOOD & BEVERAGE PACK
For the entry that demonstrated the most creative means of merging
both a food & non-alcoholic beverage into a single packaging format for an on-the-go meal
or snack solution.
Charlotte Brooke Roberts
Chisholm Institute, VIC
Name of Entry
Pop & Go
Innovative. Marketable. Convenient. Charlotte has created an outstanding entry – the combination of a cereal and milk combo pack, complete with a spoon. The solution, “Pop & Go”, answers the brief superbly, allowing the consumer to eat breakfast cereal, on the go, and with minimal effort. There are two parts to the design - the doughnut shaped bottle, filled with milk, and a circular bowl, filled with cereal. The bowl, which contains the spoon, sits inside the hollow shaped part of the doughnut bottle. Clever thought has been given to the brand name, functionality, shape, materials, aesthetics, consumption, target market and the overall design. This was a clear standout and well deserving winner.