JUDGES RATIONALE AWARD - OVERALL AWARD

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Award Criteria

This Award is for the student that best produced excellence in
research, documentation and presentation of their rationale. The winner met all mandatory
requirements set in their brief and exceeded expectations.

Student Name

Lenka Kvasnickova

Institution

Sunshine Coast TAFE, QLD

Name of Entry

Twelve & Six

Comments

A clear winner across all of the categories, “Twelve & Six” was the perfect rationale. This entry came from the Dalton sponsored Baked Goods or Cookies Package category. Lenka covered all key points required from her brief and undertook extensive research. The rationale was beautifully presented with excellent use of subheadings, and the inclusion of dotpoints made it easy to read. Her documentation was strongly supported with beautiful photography, and she successfully carried across the same design elements between her rationale and the packages. An excellent example of what the Judges called “the best rationale.”